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About Swan

Swan is here to make your Bitcoin experience as safe and easy as possible. Our team has decades of experience building, marketing and educating. But we’re not just here to run a business. We spend all of our time and energy working for Bitcoin. We write Bitcoin books, host Bitcoin podcasts, and invest in Bitcoin companies. We are advocates. We are educators. We are Bitcoiners.

We believe Bitcoin is the future of money. Swan helps you build your stake in this future the same way you do with your home or retirement plan: regularly over a long period of time.

Why Is Bitcoin Important?

The Swan team shares a common understanding. Through thousands of hours of study we have each arrived at the same conclusion: Bitcoin is on a path to become the world’s preferred money.

Money is a critical foundation of human civilization. We have used countless objects as money throughout history but ultimately converged on gold as our preferred money. Gold's natural scarcity preserves its value over time. The U.S. dollar used to be backed by gold for this very reason. But in 1971 U.S. President Richard Nixon ended the dollar gold standard. ****

No longer constrained by the natural scarcity of gold, the Federal Reserve Bank has created trillions of new dollars out of thin air. Massive money printing has driven extreme wealth inequality, stagnant incomes, and a drastic loss of the dollar’s purchasing power. Fiat money, or money created by decree, is an unstable foundation for society.

Bitcoin is digital gold and even improves upon gold in many ways. Bitcoin is naturally scarce, no one can create more of it. The supply of new Bitcoin is perfectly predictable. Bitcoin is easy to transfer anywhere in the world, across the most secure computer network in history, at the click of a button. These properties make Bitcoin much better money than the dollar and a much more solid foundation for our future.

This is why we believe a Bitcoin future is a brighter one. This is why we built Swan.

Swan’s Mission

Our mission is to onboard 10 million Bitcoiners in the United States. Bitcoin's biggest risk is concerted action by governments to ban it. While united international action on this level would be virtually impossible, it is not inconceivable that the U.S. government could attempt to stifle Bitcoin.

Fortunately, the U.S. government is ultimately subject to its electorate’s will. On a matter such as Bitcoin, at this time, it’s safe to say that most people are indifferent. But most who have done the work to understand Bitcoin and store some wealth in it care about Bitcoin deeply. Throughout history, when an indifferent majority meets an intransigent minority, the minority prevails. It doesn’t take much - just 3% of the population. In the US, that means 10 million Bitcoiners.

At Swan we are committed to providing the safest way to buy Bitcoin. But more than that, we view it as our duty to help educate our customers about this new money. In turn, we hope you help educate your friends and family about Bitcoin’s benefits. We want to see everyone have the right to store wealth in the way they choose. It is our mission to defend and promote this right by recruiting the next 10 million Bitcoiners to help usher in a bright Bitcoin future for us all.

How Can I Get Started with Swan Today?

Becoming a Swan member takes just a few minutes. You'll set the dollar amount and frequency of your Bitcoin purchases, Swan will automatically pull USD from your bank account and convert it into Bitcoin. There's no better time than now to get started..

If you have more questions about Swan, you’ll probably find the answers in our FAQ and, if not, our friendly support team is ready to help in any way, simply email

Own your future. Get started with Swan today.

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Swan Bitcoin does not provide any investment, financial, tax, legal or other professional advice. We recommend that you consult with financial and tax advisors to understand the risks and consequences of buying, selling and holding Bitcoin.

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