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Why You Should Hold Bitcoin as a Corporate Treasury Asset

When companies like Square and MicroStragegy start buying Bitcoin, it’s time to pay attention. But, smaller private companies are also making this move. Here’s why you should consider doing the same.

Brady Swenson
Brady Swenson
Oct 8, 2020October 8, 20206 min read6 minutes read

If your company is consid­ering acquiring some bitcoin, email us at to see how we can help.

Did you know that compa­nies worldwide are starting to hold Bitcoin on their balance sheets? When compa­nies like Square and MicroS­trategy start buying Bitcoin, it’s time to pay atten­tion. But smaller private compa­nies are also making this move. Here’s why you should consider doing the same.

“We believe that bitcoin has the poten­tial to be a more ubiqui­tous currency in the future. As it grows in adoption, we intend to learn and partic­i­pate in a disci­plined way.”

 — Amrita Ahuja, CFO, Square

The Federal Reserve has removed the store of value function of money. It is their stated objec­tive to inflate away the value of the cash in your treasury by at least 2% per year. This adds up quickly. Fortu­nately, there is an alter­na­tive store of value that has matured to the point where large public compa­nies like Square and MicroS­trategy trust it as a corpo­rate reserve asset.

“This invest­ment reflects our belief that Bitcoin, as the world’s most widely-adopted cryptocur­rency, is a depend­able store of value and an attrac­tive invest­ment asset with more long-term appre­ci­a­tion poten­tial than holding cash. Since its incep­tion over a decade ago, Bitcoin has emerged as a signif­i­cant addition to the global finan­cial system, with charac­ter­is­tics that are useful to both individ­uals and insti­tu­tions. MicroS­trategy has recog­nized Bitcoin as a legit­i­mate invest­ment asset that can be superior to cash and accord­ingly has made Bitcoin the principal holding in its treasury reserve strategy.”

 — Michael Saylor, CEO, MicroStrategy

Back in August, MicroS­trategy, a billion-dollar Nasdaq-listed company, announced the purchase of 21,454 bitcoin, almost five times the amount Square did. The media mostly slept on the initial investment by MicroS­trategy, unlike the coverage of Square, which was widely publi­cized. These two compa­nies are demon­strating not only the safety of but a neces­sity to hold Bitcoin on corpo­rate balance sheets to avoid dollar debasement.

“We just had the awful realiza­tion that we were sitting on top of a $500 million ice cube that’s melting.”

 — Michael Saylor, CEO, MicroStrategy

Swan can help you put Bitcoin on your balance sheet. We have access to deep pools of liquidity and will work with you to help you under­stand Bitcoin and build a position respon­sibly and safely. 

“We feel pretty confi­dent that Bitcoin is less risky than holding cash, less risky than holding gold.”

 — Michael Saylor, CEO, MicroStrategy

If your company is consid­ering acquiring some bitcoin, please email us at to see how we can help.

At a Glance

List below as of 10/8/2020

Here are some compa­nies that hold Bitcoin (BTC) on their Balance sheet as a corpo­rate treasury reserve asset.


Date of Announce­ment: August 11th, 2020

Location: USA

Company type: Publi­cally traded on NASDAQ

Industry: Enter­prise Software

Size of company: 2,396 employees and $1.42 billion market cap

CEO: Michael Saylor 

Amount of Bitcoin: 38,250 Bitcoin

Fiat spent: $425M (85% of Treasury)


“Bitcoin is 19.3 trillion times more secure than it was 10 years ago, 50x more secure than the next best thing. Gold is still as secure as it was in 1934.”

“Bitcoin is digital gold — growing harder, smarter, faster, and stronger due to the relent­less progres­sion of technology.”

If your company is consid­ering acquiring some bitcoin, email us at to see how we can help.

Square, Inc.

Date of Announce­ment: October 8th, 2020

Location: USA

Company type: Publi­cally traded on NASDAQ

Industry: FinTech, Payments

Size of company: 3,835 employees and $81b market cap

CEO: Jack Dorsey

Amount of Bitcoin: 4,709 Bitcoins

Fiat spent: $50M (~1% of Squares total assets)


“Today, Square announced that it has purchased $50M in bitcoin. Square believes cryptocur­rency is an instru­ment of economic empow­er­ment and provides a way to partic­i­pate in a global monetary system, which aligns with the compa­ny’s purpose.”

If your company is consid­ering acquiring some bitcoin, email us at to see how we can help.

Tahinis Restaurants

Date of Announce­ment: August 18th, 2020

Location: Canada

Company Type: Private

Industry: Restau­rant Chain 

Size of Company: 4 corpo­rate locations and 3 franchises coming soon

CEO: Ali Hamam

Amount of Bitcoin: 100% of Treasury

Cost Basis: N/A

Press Release: @TheRealTahinis 

Inter­views: Bitcoin Rapid Fire w/ Bitcoin Magazine, Citizen Bitcoin


“We as a company decided to store all of our excess cash reserves into Bitcoin as it offers a much better alter­na­tive to saving cash. We will continue to do that over the coming years and maybe forever if we don’t need the fiat.”

“For me I view Bitcoin as a true savings technology that stores wealth across time and space. And it became apparent to me that a game of musical chairs is being played out right now, and the music will stop, and some people will get left out.” 

If your company is consid­ering acquiring some bitcoin, email us at to see how we can help.


Date of Announce­ment: August 24, 2020

Location: Canada

Company type: Private

Industry: Graphic Design Software

Size of company: 7 employees

CEO: Chris Gimmer

Amount of Bitcoin: 50+% of Treasury


“Would you rather save money in a currency whose supply is inflating yearly? Or would you rather save in a currency whose terminal supply is program­mat­i­cally fixed?”

If your company is consid­ering acquiring some bitcoin, email us at to see how we can help.

Swan Bitcoin

Date of Announce­ment: October 8th, 2020

Location: USA

Company type: Private

Industry: FinTech, Bitcoin

Size of company: 8 employees

CEO: Cory Klipp­sten

Amount of Bitcoin: 100% of revenue, 50% of Treasury

Announce­ment: Twitter


“We are a Bitcoin company, and we hold Bitcoin as a reserve asset because we believe Bitcoin is the best savings technology in the world.”

If your company is consid­ering acquiring some Bitcoin, email us at to see how we can help.

Which Company is Going to Buy Bitcoin Next?

As more compa­nies realize the advan­tages of holding Bitcoin on your balance sheet, we’ll likely see an accel­er­a­tion of these announcements. 

“No one wants to be first, last, or left behind.” 

Putting Bitcoin on the balance sheet is no longer consid­ered a risky move. Thanks to MicroS­trategy and Square, Inc, who set a strong prece­dent for future compa­nies consid­ering a similar move. 

If your company is consid­ering acquiring some bitcoin, email us at to see how we can help.

Brady Swenson

Brady Swenson

Brady is a frequent guest on Bitcoin media such as Bitcoin Magazine, Bitcoin Rapid Fire, Bitcoin Audible, and Crypto Cousins. He also hosts two well-known Bitcoin podcasts, Citizen Bitcoin and Swan Signal Live.

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