Skip to content
Theodore Lessman
Ten years ago, I first learned of Bitcoin. I had thought it would be interesting to buy some, or “mine” it with my gaming PC, but it seemed complicated.I never did. Every fourth year that passed, it came up in news, or conversation. I had thought to myself, “man, I should have just figured it out and got some”. Each time, there was an excuse. I never did. Since 2016, I have been following its rises and falls, gleaning more information about how this asset works. I had found that the infrastructure had been to in place to make acquiring it easy. In 2019, after careful research about tax implications, how to store it, and the state of our economy, I finally purchased 250,000 satoshis (.0025 BTC or $25) through CashApp. Each check I would make a small purchase or two: $10, $20, $25, occasionally 50. As COVID set in, and the halving approached, I increased the rate of acquisition in anticipation of a rise in price from its cyclical nature and stock to flow fluctuations. As the price indeed did climb, I continued making small purchases, sometimes when news broke of some political policy, or influencial person announced their support or stake in it. But mostly, I just would set aside a small amount from every check, that would serve as a store of value for a small portion of the fruits of my work. Swan let’s me automate this, so I can still purchase when I am inspired to, but I make sure that a small portion will always make it into my savings, with lower fees than impulse buying on CashApp. Start stacking sats with Swan, and you get $10 added to your account. In return, a portion of Swan’s fees get shared with me. Together, we can place the product of our work in an asset that has had an average yield of 100% per year, instead of the paltry 1-3% we see in traditional savings. It will be a bumpy ride, but you will be glad you finally came along, like I was.

Theodore Lessman

Swan logo
Log InGet Started

Buy Bitcoin

Start buying in minutes. No fees on your first $10,000.
Swan Mobile App

Theodore Lessman welcomes you to Swan! You will get $ 10 of Bitcoin when you sign up (offer available for US residents only).

  • Friendly expert service
  • Full suite of Bitcoin financial services
  • World-class Bitcoin education
  • Rated 4.8/5 on the App Store
Swan Mobile App

Instant Buys

Buy Bitcoin instantly with your bank account or bank wires for purchases up to $10 million.

Recurring Buys

Buy regularly. Set an amount, choose daily, weekly or monthly, and let Swan do the rest.

Low Fees

0.99% — No fees on your first $10k.

Free Withdrawals

Withdraw Bitcoin to self-custody for free.

The Swan app is the best way to buy, learn, and earn Bitcoin.

Get the Swan App

Featured in

Recurring buys

Build Your Stack

Steadily convert your dollars into Bitcoin.

Over the last 
 years, saving
 in Bitcoin every week
has turned $13,050 into $47,170.
Bitcoin, not “crypto”

Bitcoin, not “crypto”

Why Bitcoin?

Swan focuses on Bitcoin because we believe in its singular power to improve our world. Money is a critical foundation of a thriving society, and our money is broken. Bitcoin is better money to build a brighter future.

  • Decentralization Enables a financial system with no central authority
  • Store-of-value Provides a hedge against fiat inflation
  • Peer-to-peer Facilitates global transactions without intermediaries
  • Financial sovereignty Empowers people outside traditional systems
  • Transparency Transactions are publicly verifiable

Read, Watch, Listen

Learn About Bitcoin

Media to keep you updated about Bitcoin and the financial world.

Bitcoin 101
Bitcoin 101

Bitcoin 101

Cory Klippsten

If you are new to Bitcoin, this is the perfect rabbit hole for you! Learn the Bitcoin basics including what Bitcoin is, how it works, and why it’s important. Learn about the history of money and why some common…

Cherry Pickers
Cherry Pickers

Cherry Pickers

Stephan Livera

While quick ‘drive-by’ analyses can be inflammatory and make it look like Bitcoin is failing, proper analysis requires ‘zooming out’ and understanding the reasoning at a deeper level…

Why and How Bitcoin Consumes Energy
Why and How Bitcoin Consumes Energy

Why and How Bitcoin Consumes Energy

Lyn Alden

Bitcoin uses a proof-of-work protocol to operate the network, which means that miners expend real-world resources (electricity) in order to validate transactions and secure the blockchain. Rather than being a bug, this…

Epoch Five — Big League Bitcoin
Epoch Five — Big League Bitcoin

Epoch Five — Big League Bitcoin

Tomer Strolight

Block 840,000 has come and gone. With it, came Bitcoin’s fourth halving, cutting the issuance of new coins to 3.125 per block. Welcome to Epoch V. What awaits us?

Read more from Swan Signal blog

Here’s what Swan clients are saying

Join our mailing list…

Own your future. Get started with Swan today.

Swan logo


  • Swan IRA
  • Swan Private
  • Swan Vault
  • Swan Business
  • Swan Advisor
  • Bitcoin Benefit Plan
  • Swan API

Swan Bitcoin does not provide any investment, financial, tax, legal or other professional advice. We recommend that you consult with financial and tax advisors to understand the risks and consequences of buying, selling and holding Bitcoin.

© Swan Bitcoin 2024