Welcome to the Bitcoin Arsenal!
The War for Sound Money is upon us, and it’s time to get locked and loaded!
Here in the Bitcoin Arsenal you will find many tools and weapons at your disposal. Some are defensive, and others are highly offensive. Please use them responsibly to educate, entertain, and fight the FUD!
The Bitcoin Arsenal is a community resource brought to you by Swan Bitcoin and a host of contributors. More than just memes, the Bitcoin Arsenal is a curated compendium of tools for educating precoiners, newcoiners, and altcoiners. Please note that the resources below are only the beginning, and this page will grow and evolve with time and input from the community.
Want to submit a meme, idea, or other resource for consideration? Email us at firstname.lastname@example.org
- Featured Arsenal Contributors
- Featured Arsenal Content
- Ready-Made Bitcoin Memes
- The Art of Memeing Bitcoin
- Memeing Bitcoin: Tips, Tricks & Building Blocks
- Text Based Memes: The Power of Words
- Bitcoin Articles Everyone Should Read
- The FUD Buster Series
- Bitcoin Knowledge Repositories
by Yegor Petrov
by Nic Carter
Presented here in no particular order of effectiveness or otherwise!
If you've been on the internet for more than five minutes, chances are you've seen a meme. But what exactly is a meme? Where do they come from? And what makes a meme a good meme?
At the most basic level, memes are ideas. Modern memes are often conveyed using imagery and a few choice words, but you can express a meme in various ways, be it an image, words, music, video, or any other form or combination of easily shareable and digestible media.
There is no right or wrong way to make a Bitcoin meme (or any meme), but a really good Bitcoin meme, the kind of meme that we hope YOU will bring into existence, is one that will benefit Bitcoin, and ultimately the rest of the world too.
For a fantastic overview of the history of Bitcoin memes, we highly recommend reading The Memes Make The Bitcoin by Jameson Lopp.
For a more theoretical primer on making Bitcoin memes and memetic theory, we also highly recommend watching this talk given by Michael Goldstein, aptly titled "The Art of Bitcoin Rhetoric: How to Meme Bitcoin to the Moon."
Now, where to begin?
You can trawl the internet for funny images and see what comes to mind, or ideas may just come to you when scrolling through Twitter... but sometimes it can helpful to start with an idea. Really think about what you are trying to convey and work backwards from there. Think about the effect you want to elicit in the viewer, and reverse engineer it. Use some metaphorical bread crumbs and lead people to the idea you are trying to convey.
Are you looking to convey the idea that Bitcoin represents our best chance at bringing about a better future built on sound money? Fantastic! Start with that idea, and look for an image that helps you convey it. Or better yet, start with the words.
How can you express that idea more succinctly? Again, there is no right way to do this. From that more complex idea, you could extrapolate a number of phrases, like "Orange Coin Good," or "Bitcoin is Better Money." Pair a phrase like that with a pertinent or even ironic image, and boom. You've got yourself a Bitcoin meme, but not necessarily a good one...
Part of the art of meme-making also involves knowing your audience. Memes become part of our shared culture and identity, and when you understand this, you can take your meme-making to the next level by referencing the existing culture and identity of your audience. Culture is a shared shorthand, a common ground between people. When trying to convey a new idea, to which people might be resistant, you can often save yourself both time and effort by using what's already out there. Tap into the ideas that already permeate our culture.
Let's go through that process with an example. What if you wanted to convey the idea that in the future, we will live in a world denominated entirely in bitcoin? That's a large red pill for someone to swallow if she or he has grown up in a dollar denominated world. As bitcoiners, most of us believe that hyperbitcoinization is inevitable, but for the average precoiner who barely understands what money is, or what Bitcoin is, let alone its hard money properties... believing in hyperbitcoinization requires a major stretch of the imagination.
So how do we break through to that precoiner? To continue the example, let's look at an expertly crafted Bitcoin meme:
Whoever made this meme is probably an expert in the memetic arts. The Matrix has been in the zeitgeist ever since it was released, and it remains a cultural touchstone to this day. What does that mean with regards to meme-making? It means that you can say more with less by leaning into your audience's preexisting familiarity with The Matrix.
In the movie scene referenced in the above meme, Neo originally says to Morpheus, "What are you trying to tell me? That I can dodge bullets?" In the real world, dodging bullets is of course, impossible, but within the context of The Matrix, things are not quite what they seem. The context and essence of that scene are both important to the creation of the Bitcoin meme above. By using The Matrix as a frame of reference, the meme creator immediately brings up the idea that the world may not be what it seem, and then by playing off of the idea of greed, a common reason for getting into Bitcoin, the meme creator is then able to subvert the idea that dollars are the all important end goal.
There is a lot going on in this example meme. And it's quite possible that the creator didn't put nearly as much thought into making it as we have put into our analysis. However, you can see what we are getting at here.
Memes can be far more than just silly images with a few words superimposed on top. Memes are tools for conveying important ideas. Now that being said, never underestimate the power of humor to help you convey those important ideas...
- KISS - "Keep it simple, stupid" - Less is always more. It's often harder to express an idea in fewer words, but it's always worth it. If you want to write an essay, go write an essay, but if you want to make memes, you have to remember that most people on the internet have a very short... wait what were we talking about again? Attention span!
- Know your memes AND meme formats - KnowYourMeme.com is a great resource for this. One of the best ways to learn how to meme, is to study the memes that have already permeated society, especially the ones that have managed to stick around. If you're a creative person, you can try to come up with new meme formats, but there's something to be said for NOT trying to reinvent the wheel. Remember, your purpose is to help further Bitcoin adoption. Look for memes that already work, and use them to your advantage, whether that means modifying them for your own purposes or simply using them for inspiration.
- Don't be too obscure - This is part of knowing your audience. Maybe you and your friends enjoy 1960's Swedish soap operas, but if you try to try to create a meme using something too obscure, that meme will necessarily have a very limited audience.
- Pop culture is your friend - Again, KNOW YOUR AUDIENCE! Keeping up with the latest trends in society is important for a number of reasons. Using pop culture in your memes will make them feel fresh and topical, even if the format used is a tried and true classic. And secondly, by using something in the zeitgest, you will more easily be able to convey your ideas. You don't want someone to see your meme and then have to Google the cultural reference you decided to use. In an ideal scenario, someone sees your meme and says to him or herself, "Ah! I get it!"
- Be unique and make 'em laugh - Humans like to laugh. It feels good, right? Now think about the memes you may have shared with friends. Did you share something sad, mopey, or overly serious? Of course not. You sent your friend a meme that would make em laugh out loud. Part of the power of memes is in their ability to propagate. Why do memes go viral? Because people share them. You can't manufacture virality, but you can do your best to create a meme that has all the right attributes to go viral under the right circumstances.
- Don't force the meme - If you try too hard to make a meme work, it can come off as cringe. If cringe is what you're going for, then great. But use cringe carefully...
- A word on watermarks - Some meme-makers will apply a watermark to their memes for attribution purposes. The idea is that if someone shares your meme to a far corner of the Internet, everyone will know that you made the meme. Getting credit for your work is great, but the impact of your meme is what really matters. What's more, for whatever reason, memes with watermarks tend not to get shared as often as those that are unattributed. So if you must add a watermark... make sure that it doesn't distract from the meme itself.
- Adobe Creative Cloud - Whether you use Photoshop, Illustrator or Premiere Pro, Adobe's products are the creme de la creme when it comes to manipulating media. That said, they're quite pricey, have a steep learning curve, and if making memes is the goal, there are plenty of other free options that are much easier to use. See below...
- imgflip.com - This free site is a fantastic resource for many reasons. Not only can you browse existing memes, and variations on those memes, but you can also use those memes as templates for your own memetic masterpieces.
- Canva.com - Canva has really got it all. They offer a mobile app if you like (although we've found it can be a little harder to use), and their web app is tops. Canva has tons of templates available as well as stock imagery, but you can upload your own images and pretty much do everything you need, short of actually manipulating images as you would in Photoshop. If you're working with a team of Bitcoin meme artists, you can even save your designs and collaborate.
- Other Mobile Apps - Whether you're on Android or iOS (or even GrapheneOS- we see you over there Matt Odell!), there are a plethora of great meme-making apps out there and they all offer slightly different features. Please do your own research with regard to privacy concerns when using any app, and note that some do offer in-app purchases: - If you're an iPhone user and looking for an experience similar to imgflip with built-in meme templates, check out the aptly titled, Meme Creator: Make Danke Memes. - Another great option (for both iOS and Android) is Mematic. - If you're looking for some on-the-go Photoshop functionality, for both iOS and Android, check out PicsArt.
So you've made a meme... now what? There are a few things you need to consider before you share your memes with the world, and when it comes to format, should probably think about that before you make your memes.
As much as you need to know your memes and your audience, you also need to consider which platforms you'll be using. Instagram, for example, is optimized for square formats, whereas Twitter is optimized for landscape images in a 2:1 aspect ratio. Bookmark this list to reference the most up-to-date aspect ratios for the most popular social media platforms.
But now where should you share your memes?
There really isn't an easy answer to this question. Twitter is far and away the most popular platform for both Bitcoiners and cryptocurrency enthusiasts (i.e. future Bitcoiners). That being said, it's easy to overdo posting memes on Twitter. Yes, Twitter allows images and video, but posting a stream of memes, and flooding everyone's feeds is a quick way to get unfollowed, blocked or muted.
What if you're new to Twitter? How do you even get started? If you have zero followers, well then how is anyone going to see your memes?! That's kind of the whole point right?
Fear not! Twitter is a platform for discussions and engaging with others. A good way to grow your audience and your overall reach, is to do just that. Engage in the ongoing conversations. Talk to people. Debate them. And when the time is right... reply with a great meme that will drive your point home.
A word of advice for new Twitter users: Tread lightly with tagging people in your posts and/or DM'ing your memes and tweets to others, especially if you are new to the space. If you create a meme that is pertinent to someone else, say a high profile Bitcoiner, then you can consider tagging that person when you post a meme. With accounts that have a lot of followers, however, you want to avoid getting blocked or muted. If you are constantly tagging a big account... essentially spamming them, it's a quick way to get blocked, and then that's one less potential ally. Twitter is a great resource and an incredible place to make new friends and meet other Bitcoiners, but many people on Twitter seek to cut out the noise and focus on the signal, and no one likes getting spammed, regardless of how big or small your account is.
While we do highly recommend joining us on Bitcoin Twitter, you should realize that if your goal is to help spread Bitcoin, well then, sharing memes in what can sometimes be an echo chamber is probably not that effective. Reinforcing ideas and narratives is important too, but if your goal is adoption, then think outside the box. Again, know your audience and think about your strengths. Maybe you already have a huge network on Facebook, and you want to try to redpill your precoiner friends? Do it! But know your audience. Remember The Matrix meme example from above, and start from a place of shared understanding. Relate to your audience and your audience will relate to you.
As with the meme-making process itself, there is no right or wrong way to share memes. However, as you hopefully observe others and experiment yourself, you'll see that some techniques are just better than others. At the end of the day though, there is no magic formula for success. Find what works for you.
As noted elsewhere in the Bitcoin Arsenal, memes are based in ideas. And for the vast majority of humans, we express most of our ideas using words. We even think, for the most part, using words. This should be obvious, but words are incredibly important to shaping the narrative around Bitcoin.
Some of the best Bitcoin memes are words only. "Stacking sats" is an example of a text-based meme that has gained huge popularity among bitcoiners. That doesn't mean that you can't make the meme more powerful by adding it to an image, but don't underestimate the power of words...
Below, please find, in no particular order, a list of popular text-based, Bitcoin memes. If you are new to making Bitcoin memes, try using the words below for inspiration, or take the words and use them as the basis for an image-based meme. If you're unsure about the meaning behind some of the phrases below, try searching for them on Google or even on Twitter so you can see them used in context, and if you are really struggling... feel free to shoot us a DM on Twitter.
- Not your keys, not your coins
- Buy bitcoin
- Bitcoin fixes this
- Separation of money and state
- Apex predator of money
- Vires en numeris
- This is good for Bitcoin
- Few understand this
- Digital gold
- Better Money
- Get off zero
- 1 Bitcoin = 1 Bitcoin
- Feature, not a bug
- Market chosen money
- Bitcoin is the next Bitcoin
- Sats the Standard
- Strong Hands
- Bitcoin maximalism
- The Internet of Money/Value
- Craig Wright is a Fraud
- There is Bitcoin, and there is Sh*tcoin
- Pay me in Bitcoin
- Free Speech Money
- Bitcoin Citadels
- Positive Feedback Loop
- Long bitcoin, Short the banks
- Stack sats
- We are all Satoshi
- Wealth insurance
- Bitcoin is protest
- Swiss bank account in your pocket
- Bitcoin is a honey badger
- Bitcoin is money, fiat is not
- Orange coin good
- Number go up
- Sats are my safe haven
- Safety in sats
- Tick tock, next block
- Bitcoin is the metric system for value
- Dont trust, verify
- 6.15 BTC
- No one is giving away ETH
- Do your own research
- Backup backup backup
- 2FA keeps the hackers away
- Need no kings
- Trusted third parties are security holes
- Lower your time preference
- Incentives Matter
Released in 2018, this article by Vijay Boyapati is a must read for anyone remotely interested in Bitcoin.
- The Bullish Case for Bitcoin by Vijay Boyapati
Parker Lewis is a masterful writer, and this series not only does a fantastic job explaining Bitcoin, but it also debunks many of the most common arguments against it. Not to be missed!
- Gradually, Then Suddenly Series by Parker Lewis
Bitcoin is far more than just, "Magic Internet Money." Check out this seminal work by Nic Carter to understand why Bitcoin is so revolutionary.
- A Most Peaceful Revolution by Nic Carter
"Bitcoin is a waste of energy!" Actually, PoW is Efficient.
"Bitcoin is too slow!" Actually, Bitcoin is Not Too Slow
"Bitcoin is too volatile to be money!" Actually, Bitcoin Is Not Too Volatile
"Bitcoin is only for criminals!" Actually, Bitcoin is Not for Criminals
"Bitcoin is a Ponzi/Pyramid scheme!" Actually, Bitcoin is Not a Pyramid Scheme
"Bitcoin is like Myspace! Anyone can just copy it and make Facebook!" Actually, Bitcoin Can't Be Copied
"The more you know about Bitcoin, the better your memes will be. Also Craig Wright is a Fraud." - Anonymous
- The Nakamoto Institute
- Bitcoin Resources from Jameson Lopp
- Bitcoin-Only Resources from 6102
- More Bitcoin Resources from Gigi
- The Best of Bitcoin Magazine
Attribution - Please note that it is our intention to attribute all memes and other resources to their original creators. If any of the resources below are misattributed, or if you are the creator and would like something attributed or removed, please reach out to us.